AN INTRODUCTION TO INSTITUTIONS, MANAGEMENT & INVESTMENTS, 10E, International Edition offers a proven “modular” approach to help users learn finance concepts quickly and easily. The text offers a strong finance foundation focusing on Internet resources and sample number problems, cases, and calculator solutions using a Microsoft (R) Excel (R) appendix. The text introduces the time value of money using three approaches to reinforce the concept–interest tables, financial calculator keystrokes, and investment analysis calculator software created specifically for the Mayo books.

Armstrong’s Handbook of Human Resource Management is the classic text for all students and practitioners of HRM. Providing a complete resource for understanding and implementing HR in relation to the needs of the business as a whole, it includes in-depth coverage of all the key areas essential to the HR function.The 12th edition has been radically updated to create a cutting-edge textbook, which encourages and facilitates effective learning. Comprehensive online support material is provided for the instructor, student and now also the practitioner, providing a complete resource for teaching and self-learning. The text has been updated to include all the latest developments in HRM and now includes two new sections covering HR skills and toolkits.

The third edition of Business Research Methods continues to build on its balanced approach to the subject, providing comprehensive coverage of both qualitative and quantitative methods in an engaging, student friendly manner. A specific focus on student research projects and a wealth of examples of theory in practice make this the perfect text for any student undertaking a research project.

‘This text is a rare find: a book on buyer behaviour to which we all can all relate; one that informs and expands our knowledge whilst actually being an interesting read. Students and practitioners alike will find this a useful and enjoyable addition to their bookshelf’ – Peter Murphy, Teesside University Business School. Consumer behaviour is the starting point for all marketing planning and this book provides the necessary insights to understand what makes people buy, and buy again. Written from a European perspective, international in its scope, the book first provides a comprehensive overview of research and then links theory to practical aspects of marketing.

Contemporary Management” by Jones and George distinguishes itself through its authorship, comprehensive, current contents, rich and relevant examples and applications and experiential exercises provided in every single chapter. This number 1 best-selling text continues to redefine what principles of management texts should look, sound, and feel like. As an author team Gareth Jones and Jennifer George are uniquely qualified to write about both the strategic and organizational challenges managers face. “Contemporary Management” is a comprehensive text that surveys the theoretical underpinnings of modern management thought and research. Through a variety of examples from an expanded number of small business to medium and large companies it shows the reader how those ideas are used by practicing managers. A hallmark of this text is its focus on the ‘Manager as a Person’, which discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems.

This is an introduction to marketing. Now in its 10th edition, each revision builds upon past innovations, creating a technologically advanced, student friendly, instructor supported text. This text devotes two chapters to technology issues. Part two “Managing Technology to Achieve Marketing Success” explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.

• Information management is the crucial skill in financial services
• Covers the very latest (and possible future) delivery channels

In the financial services industry, information is the key resource, and extracting value from it is the key to commercial success. This text provides a thorough grounding in the skills and knowledge needed for the management of customer information in the financial services. It does so by examining information in the sector’s environment, change management, customer management and delivery channels including current and future developments.

Geared towards financial services students.

Now firmly established as one of the leading economics principles texts in the UK and Europe, this exciting new third edition of Economics by N. Gregory Mankiw (Harvard University) and Mark P. Taylor (Warwick University), has undergone some significant restructuring and reorganization to more directly match economics students’ course structures and learning and assessment needs. There are new sections covering microeconomic and macroeconomic topics and concepts in more depth, whilst at the same time retaining the book’s reputation for clarity, authority and real world relevance.

Introduce students to a new mind-set, strong enterprising skills, and the ability to take advantage of ever-changing opportunities with this unique introductory entrepreneurship and small business management text. Gartner/Bellamy’s ENTERPRISE, INTERNATIONAL EDITION, clearly demonstrates how any individual can be an enterpriser or entrepreneur as they learn to take initiative to organize a project, despite obstacles or risk.

Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of Marketing, 4e, is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package and companion Web site.

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5E, International Edition offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

Evidence-Based Reward Management presents an analysis of the current failure of organisations to assess the effectiveness of pay and reward practices. It considers the reasons for this and outlines the damaging consequences of it. By examining recent developments in human capital information and measurement it looks at how HR can construct effective reward for improved performance, both for the individual and organization.

Fundamentals of Human Resource Management , by Noe, Hollenbeck, Gerhart and Wright is specifically written to provide a complete introduction to human resource management for the general business manager. This book is the most engaging, focused and applied HRM text on the market.

Fundamentals of HRM differs from the hardback textbook by the same author team. Instead of a higher level of theory that’s geared towards the HRM majors, this book focuses on the uses of human resources for the general business manager. Issues such as strategy are reduced to give a greater focus on how human resources management is used in the everyday work environment.

Fundamentals of Investments focuses on students as investment managers, giving them information to act on by placing theory and research in the proper context. The text offers strong, consistent pedagogy, including a balanced, unified treatment of the four main types of financial investments: stocks, bonds, options, and futures. Topics are organized in a way that makes them easy to apply-whether to a portfolio simulation or to real life-and supported with hands-on activities.

Fundamentals of Management 2e takes a straightforward and student-centred approach from a business perspective, providing a concise yet comprehensive foundation in the basic concepts of management.

Retaining the directness and simplicity that was a valued feature of the first edition, this new edition has been fully revised and updated with:

*NEW chapters on Planning and Strategy, Leadership and Change.

*NEW sections on e-commerce and supply chain management

*MORE on the Organizational Context, Power and Motivation

Even though everyone is talking about it, there is no concept in business today more muddled than ‘strategy’. Richard Rumelt, described by McKinsey Quarterly as ‘a giant in the field of strategy’ and ‘strategy’s strategist’, tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond.

Rumelt dispels popular misconceptions about strategy – such as confusing it with ambitions, visions or financial goals – by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial).

Firewalls are among the best-known security tools in use today, and their critical role in information security continues to grow. However, firewalls are most effective when they are backed by effective security planning, a well-designed security policy, and when they work in concert with anti-virus software, intrusion detection systems, and other tools. This book aims to explore firewalls in the context of these other elements, providing readers with a solid, in-depth introduction to firewalls that focuses on both managerial and technical aspects of security. Coverage includes packet filtering, authentication, proxy servers, encryption, bastion hosts, virtual private networks (VPNs), log file maintenance, and intrusion detection systems

This guide helps job-seekers prepare for the types of computer selection tests used by large organizations when recruiting staff. A description of each of the most common tests is given, and the reader is told what conclusions are drawn from each result. The book also contains practice material.