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An art expert sees a ten-million-dollar sculpture and instantly spots it’s a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person …
This book is all about those moments when we ‘know’ something without knowing why. Here Malcolm Gladwell explores the phenomenon of ‘blink’, showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you’ll never think about thinking in the same way again.