International Management


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Global business is a reality for hundreds of thousands of managers from enterprises big and small, yet very few are prepared for the demands of cross-cultural business practice. Language and culture can pose unfamiliar problems to the international business person, and require a whole new set of interpersonal skills. “International management” invites the business person to assess their attitudes and performance as business partner and communicator. It challenges assumptions about international business and provides practical advice on dealing with new and unfamiliar situations. Packed with case studies, checklists and quizzes, this interactive book allows readers to test themselves and measure their improvement.

SKU: 9780749428273 Categories: , ,
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