Marketing a Service for Profit


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This handbook provides a thorough understanding of key service marketing concepts, and how these can be applied to improve turnover, efficiency, and above all, profitability. Addressing the needs of all professional service users, from accountants to zoo keepers, the volume aims to provide the reader with the confidence to market a service to the right audience with the right approach.

SKU: 9780749419196 Categories: , ,
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