Describes the process of target costing, defines the techniques deployed in that process and develops the principles of the cross-functional aims that are crucial to this objective. The text includes a chapter describing the use of these techniques in a number of different industries.

The only way forward for business success is to create a memorable brand and fix it in the consumer’s mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a ‘DIY’ brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.

Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

CENGAGE LEARNING

Examines the following questions: is the law controlling hazardous substances being observed; are hazardous substances being managed as efficiently and as effectively as possible; is enough being done to protect people and the environment; and how can regulations be turned to advantage?

The Definitive Personal Assistant and Secretarial Handbook is the ultimate guide for all management assistants, PAs, secretaries and executive assistants. Written by a former Times Creme PA of the Year, it deals with every aspect of these vital administrative roles and the necessary skills, including: relationship management, communication and confidence, the secrets of body language, listening and questioning skills, coping with pressure and stress, dealing with difficult people, time management and personal organization.

The Definitive Personal Assistant and Secretarial Handbook is set to become a bible for all assistants world wide. Comprehensive and accessible, it will help you to maintain a professional image and achieve resounding success.

To access all additional resources for this book, visit http://www.koganpage.com/resources/pash

Whatever the size or nature of the organization, its directors are constantly faced with a myriad of problems and dilemmas: whether it’s financial failure, fraud, succession issues, directors’ indiscretions, a personality clash, a hostile takeover or low staff morale. This work provides a glimpse behind the boardroom door to witness the wrangles and clashes. There are 40 real-life cases with conclusions for action.

Presenting applied theory alongside real-world examples, Fundamentals of Investment Management provides a survey of the important areas of investments: valuation, the marketplace, fixed income instruments and markets, equity instruments and markets, derivative instruments, and a cross-section of special topics, such as international markets and mutual funds. The text is user-friendly, but makes no concessions to the importance of covering the latest and most important material for the student of investments.

During Alan Greenspan’s tenure at the US Federal Reserve Board the US economy has consistently outperformed expectations. Greenspan has not been panicked by recessionary pressures and has held faith in the view that, despite short term setbacks, the world economy is locked into a steady long-term upward cycle and is about to enter another “Golden Age” comparable to that of the late-19th century. The world’s rapid recovery from the 1998 Asian crisis supports the theory almost conclusively and has drawn considerable interest from the world’s financial and business community. This volume explains the theory, presents its historical context, shows how Greenspan has harnessed it, and predicts how the “Golden Age” might develop.

Written in straightforward language, this useful guide offers tried and tested advice on constructing profitable marketing strategies for your business. Revealing how to revitalize your products and services using straightforward marketing know-how, How to Market Your Business covers everything from market research, advertising, promotion, selling techniques, product launches, and use of the internet – everything you need to ensure your product reaches your market successfully.

Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.

A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth.

How to Prepare a Business Plan explains the whole process clearly, and includes guidance on: producing cash flow forecasts and sample business plans; expanding a business; planning the borrowing; and monitoring business progress.

The author introduces several small businesses as case studies, analysing their business plans, monitoring their progress and discussing their problems. Whether you are looking to start up or expand, this practical advice will help you to prepare a plan that is tailored to the requirements of your business – one that will get you the financial backing you need.

Network marketing is a method of selling directly to people in their homes by using distributors who recruit friends and other contacts to sell in turn. The operation is explained fully in this practical guide, which introduces the reader to a low-cost system of marketing.

International Trade provides a thorough understanding of the issues involved in developing and managing overseas trade. Originally aimed at those studying for professional qualifications and practitioners involved in export and international trade, combining ‘textbook’ information and accessible guidelines for best practice, this important handbook has now been fully updated with new material on EU and US law and on major target markets such as China.

Opening with a description of the structure of the global economy and the dynamics governing world trade, this third edition covers a multitude of topics including: international marketing, legal issues, customs control, risk management and export finance.

Learning organizations, where staff are encouraged to learn and develop skills that may not be directly relevant to their particular job, are viewed by many as the model for the successful organization of the future. This manual combines thinking on positive workplace transformation with practical exercises and techniques for bringing about achievable change within organizations of all types. Beginning by offering a critical and comprehensive evaluation of the ‘learning organization’ and workplace learning, the author goes on to explore the basic concepts that enable an individual, team or organization to begin the process of workplace learning transformation. Detailed strategies for bringing about customised change are provided, while the final part of the book provides a toolkit of activities to help readers identify the needs of their organization and construct a workable action plan for creating a learning environment.

The third edition of Logistics and Retail Management has been substantially updated to take account of recent developments in retail logistics. Retailers have recognised the need to have more involvement in supply chains and noted that benefits can be achieved in both service levels and cost reduction. Notwithstanding the major strides made, numerous challenges remain, and new issues are constantly emerging. This book brings together well-known academics and practitioners, who share their research, ideas and experience of current thinking on supply chain management in retail.