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Pluralist Economics
This book is an authoritative and accessible guide to the pluralist movement threatening to revolutionise mainstream economics. Leading figures in the field explain why pluralism is a required virtue in economics, how it came to be blocked and what it means for the way we think about, research and teach economics.
The first part of the book looks at how neoclassical economics gained its stranglehold, particularly in the United States, and how the social and intellectual underpinnings of economics have enabled it to maintain this in the face of inconsistent evidence from the real world. This is then contrasted with different approaches to pluralism. Pluralist Economics then goes on to address the array of arguments for establishing pluralism, showing how economics came to function as a concealed ideology and not as a science, and how value-free economics is an illusion. Finally, it addresses the practical problems presented by this different way of doing economics.
Total: ₵21.00 -
Profitable Customers
Intended as far more than another “customer care” book, this text is designed to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins,and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making a contribution to the company’s profit margins, by identifying which are the profitable and unprofitable customers, and developing the relationships accordingly.
Total: ₵40.00 -
Seductive Selling : The Ultimate Guide to Wooing a Customer
A light-hearted look at sales departments’ quests for customers, which draws an analogy between the courtship of a lover and the winning and maintenance of a sales customer.
Total: ₵14.00 -
Selling to Win
“Fantastic read, the results speak volumes.” – Steve Bennett, JUNGLE.COM
Selling to Win has established itself as one of the world’s best-selling books on selling skills. The power of Denny’s simple message has helped many thousands of salespeople become high flyers. In a very direct and accessible style, he shows how to put winning techniques into practice.
Updated and revised, this third edition is even more effective, highlighting the important change needed to sell and win business in a more sophisticated and competitive marketplace. It gives practical advice on how to:
Total: ₵28.00 -
Sticky Marketing : Why Everything in Marketing Has Changed and What to do About It
We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks ‘not what your marketing can do for you, but what your marketing can do for your customer’. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service – in other words by becoming ‘sticky’ or attractive. Grant Leboff argues that it is not ‘return on investment’ that matters but ‘return on engagement’, not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today’s cluttered marketplace.
Total: ₵28.00 -
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Successful Large Account Management : How to Hold on to Your Most Important Customers and Turn Them into Long Term Assets
Designed to provide salespeople with a clearly defined approach to the account planning process, which will benefit their effective management of key customers. The ideas put forward in the text are based on the authors’ sales training programme LAMP (Large Account Management Programme). The reader is taught how to implement an action plan for the management of a key account, how to manage limited resources, how to build long-term relationships with clients and how to identify the right contacts and activate proper channels of communication.
Total: ₵14.00 -
Target Setting and Goal Achievement
Goals, targets and objects are ideal ways to stretch individuals and develop an organization. A common misconception however is that it is very difficult, if not impossible, to set targets for certain jobs and roles. Firmly based on leading-edge research, yet highly practical in focus, Target Setting and Goal Achievement shows how it is possible to set targets in all functions of an organization and in all sectors. Clear guidelines are supported by real examples and detailed case studies as the authors outline step-by-step advice to help:
Total: ₵21.00 -
The Handbook of Personal Wealth Management : How to Ensure Maximum Investment Returns with Security
This important guide, now fully updated for a second edition and once again endorsed by the Institute of Directors, has been written for high earners and wealthy individuals who are looking to maximise returns on their capital and protect their accumulated wealth. It offers authoritative and jargon-free advice to how to structure personal and business-related finances, as well as providing an accessible overview of current financial products. It includes details on strategies for sound wealth management, as well as offering a full examination of the available securities and financial products, including alternative investments and self-managed investments. It also reviews the more proactive alternatives of starting a business or becoming a business angel.
Total: ₵36.00 -
Training with the Midas Touch : Developing Your Organizations Greatest Asset
The idea of turning your staff into ‘gold’ lies at the heart of all training and development programmes. As this lively and thought-provoking book shows, the best route to organizational success is through developing people to their full potential.
Providing a structured and practical guide to making the most of the human capital in any type of organization (large or small, public or private sector), the book takes a holistic and innovative approach to both staff development and organizational success. With a wide variety of case studies, a toolkit of techniques for assessing and developing the skill base of staff, and advice on developing staff at low cost, Training With the Midas Touch is ideal for these cost-conscious times. While highly practical in both tone and approach, Training With the Midas Touch also provides a sound theoretical framework for staff development and includes a detailed reading list with further recommendations.Training with the Midas Touch : Developing Your Organizations Greatest Asset
Total: ₵21.00 -
TRANSFORMING THE PERFORMANCE MANAGEMENT PROCESS
This is a practical approach to re-engineering the performance management process in order to ensure effectiveness. It deals with the use of performance management in the US and Europe, defines performance management and assesses how well it is doing. It also considers how organizations are changing and the implications of these changes on traditional approaches to performance management. Hartle goes on to outline the steps to be taken to re-engineer the traditional approach into a more effective performance management process. The book draws from case studies of work with cliets around the world. The author stresses that for performance management to be fully effective it has to be a collaborative exercise between managers and staff.
Total: ₵28.00
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